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STRATEGY MATTERS

“It’s not what you sell, it’s what you stand for.”

(Joe Pulizzi)

It starts with a passion

To tell the story of a company, we first want to identify the core of the company. For that we use the Golden Circle from Simon Sinek. Sinek shows why certain companies are successful and inspiring and why others aren’t. His theory: they act from a passion, a believe. It’s recisely this course of thinking that provides relevant content.

Connect the dots

Each business has a specialty, something what the customers want. It is our goal to capture this and translate it into a social strategy. This way we ensure that there is an authentic story and we create synergy in all communications. As long as passion is the starting point, each brand has the potential to become a ‘love brand’.